Gilbert Gottfried, a comedian who has done commercials for Aflac insurance company over a decade has been sacked after making a lot of jokes on Twitter about the earthquake in Japan.
A sampling of jokes:
"I come to break with my girlfriend, but as the Japanese say," There will be another variable in a minute. "
"Japan called me. They said 'maybe those jokes are a hit in the US, but over here, they're all sinking.' "
"What do the Japanese have in common with @howardstern? They're both radio active."
"Japan is really advanced. They don't go to the beach. The beach comes to them."
One can laugh about anything, but Gottfried shouldn't be surprised that a corporate sponsor would fire him for publicly joking about an unfolding tragedy. This is particularly true here because, as the AP notes, Aflac does 75% of its business in Japan.
But what's really shocking about those jokes isn't just how offensive they are, but how bad they are.