Another Em commercial, this time during the third quarter. Pretty deep ad for the new Chrysler whip which was created with a budget of $9 Million. Detroit stand up!
The voiceover was done by Grand Rapids native Kevin Yon. His grisly voice starts the commercial off asking viewers "What does a town that's been to hell and back know about the finer things in life?"
The ad takes you on a tour of Detroit. From northbound I-75 you see manufacturing and industry. With shots of historic buildings and snow, it's a cold, hard look at what makes this city strong. Cue Eminem's "Lose Yourself", and at 40 seconds in you get your first glimpse of the Chrysler 200.
With a running time of two minutes and excellent cinematic value, it's practically a short-length film. But the star isn't the Chrysler 200-- it's the city of Detroit.