Another Em commercial, this time during the third quarter. Pretty deep ad for the new Chrysler whip which was created with a budget of $9 Million. Detroit stand up!
But the Eminem/Chrysler 200 Super Bowl ad has Metro Detroiters all abuzz.
The voiceover was done by Grand Rapids native Kevin Yon. His grisly voice starts the commercial off asking viewers "What does a town that's been to hell and back know about the finer things in life?"
The ad takes you on a tour of Detroit. From northbound I-75 you see manufacturing and industry. With shots of historic buildings and snow, it's a cold, hard look at what makes this city strong. Cue Eminem's "Lose Yourself", and at 40 seconds in you get your first glimpse of the Chrysler 200.
With a running time of two minutes and excellent cinematic value, it's practically a short-length film. But the star isn't the Chrysler 200-- it's the city of Detroit.
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