Service News Network said Monday that the new long show "Today" anchor Ann Curry will take over as co-presenter of June, following Meredith Vieira Matt Lauer together on the couch most lucrative television.
Meanwhile, Natalie Morales, who now co-host the third hour of "Today" takes over Ms. Curry news anchor role, and NBC White House correspondent Savannah Guthrie slip into Ms. Morales 9 hosts the site.
Ms. Vieira will play an unspecified role in the new unit NBC News said.
The announcement confirmed weeks of news about the change. NBC did not give a reason for the departure of Ms. Vieira's show, which was expected after requesting an extension of the one-year contract last year.
Swap is a difficult challenge for NBC. Any change on the "Today" for even a second quantity known that Ms. Curry could disturb the delicate chemistry at the heart of the popular show at some point unstable for the television sector.
Comcast Corp., which took over the parent company of NBC a little over three months, the risks are magnified because "today" is not just a profit center, earning more than $ 500 million per year revenue advertising, but one of the most important success stories for a network problem.
NBC trails its rivals in prime time, and the network are bleeding hundreds of millions of dollars a year in red ink. But tomorrow, "Today" is dominant. It ranked No. 1 in each week for more than 15 years in a row, beating competition from Walt Disney Co. 's ABC and CBS Corp. CBS.
But "Today" has been around since 1952, faces a competitive mixed picture. His lead and 700,000 total viewers on ABC's "Good Morning America" is the best since 2005, according to Nielsen Co. At the same time, this TV season on May 1, which has 38% of viewers aged 25 and 54 years that "Good Morning America," link near their largest margin of this group sold to advertisers in seven years, according to Nielsen.
James Goldston, the new executive producer of "Good Morning America, said in a recent interview that he is mounting a new drive to close the gap results, in part by the sum of the series." We are in serious competition in the morning in a way that we could do recently, "he said." A great deal of pride and a lot of money is at stake, "he said.
There is another potential threat. Even as Ms. Vieira ready to leave after five years, is co-host of Mr. Lauer, whose term of 1997, which weighs about to renew his contract after it expires at the end of 2012, according to people familiar with cases. How well he and Ms. Curry mesh screen in the coming months could be a factor if he gets one of these people said.
"Today," which airs four hours 07:00 every weekday at 11, led a $ 535 million in advertising revenues in 2010, up 5.6% from a year earlier estimates, Kantar Media. "Good Morning America" was $ 314000000 ad spending, up 6.3% over a year ago, when the No. 3 CBS "The Early Show", earning 178 million U.S. dollars up to 7.7% previous year.
"We must assume that they will make a real race to it," Victor Neufeld, former executive producer of CBS "Early Show", said the competitors after an anchor change. "Everything is at stake .
While the "Today" has had a number of clean transitions, including Ms. Vieira and Katie Couric, in 2006, Mr. Lauer and Bryant Gumbel in 1997 for anchoring of the swap is always a risk, the news executives say.
NBC, for instance, saw ratings and declining revenues in 1990 after Deborah Norville took over for Jane Pauley on "Today" Ms. Norville lasted just over a year.
"Some people are very important, because we have reached a point where the contours are very similar," said Richard C. Wald, a former executive at NBC. "If you love a person or a group of people better than others, is a program you watch."