Destination site has fallen on Tuesday, Missoni fashion devotees who like attacked, scrambling to buy the high-end Italian designer clothes for a song.
The limited edition Missoni target line, presented on Tuesday, and other low-cost design collections, Target has tried to position the chic shops and more discount. Missoni dresses usually cost hundreds or thousands of dollars, but it was designed for a variety of cheap products, paintings, like the $ 40 skirt her signature zigzag design with a patio set for $ 600. However, a limited edition fashion is narrower than the target would have liked.
In a rare fumble for the large retailer, Target was prepared online shoppers hungry "for items. Target.com site has been approved for most days, the company said that demand for the articles was greater than was on a typical day of Thanksgiving, usually the biggest shopping day of trading of the year.
"The enthusiasm for this collection scratched for a limited time is unprecedented," said Morgan O'Murray, a spokesman for the goal in an e-mail. Target site was working properly again at 11 pm on Tuesday.
But Twitter and other social media buyers complicates Posted angry messages, and commiserate the failure of the site, and boasting a few had made its way through short periods of time that the work Target.com.
Marketing experts said the blunder was an amateur, but said they should have no lasting effect on the reputation of Target.
"It's a bit embarrassing for one of the largest retailers in the country to have a site that can not support a race - it's not like they are all foreigners to rush," said Ian Schafer , CEO of marketing firm Digital Depth Focus. "That is to say, 'We are so popular that we had to turn people away at the door." So get a bigger place. "
The problems came just three weeks after the goal, which had been counting on his return to the website of Amazon, in its own platform. But Ms. O'Murray said the crash was caused solely by the demand for products.
Missoni line was the latest in a series of collections of designers led to low prices. Past collaborators have included Calypso St. Barth, Liberty of London, Zac Posen and Rodarte.
All collections are available online and in stores, said a Target spokesman Joshua Thomas, and collectibles many have sold quickly. If Missoni, he said, the magnitude and urgency of the request is unprecedented.
Cooperation in general to bring a regular target customers keen on a piece of glamor to a fraction of the price and fashion enthusiasts, who want to wear a new piece of cheap-chic designer preference. Objective Missoni pieces are mostly less than $ 40, for example, when the objects Missoni Bergdorf Goodman will pay up to $ 12,000.
Target drumming up massive publicity for the Missoni line, prior to Tuesday, releasing photos of products for fashion bloggers, party with celebrities and fashion editors, and the creation of a pop-up shop last week New York City, where the goods are sold in six hours. Vogue Collection has even given several pages of coverage in its August issue, perhaps the first and last time the coverage is $ 30 to the journal.
Last week, the excitement was as high as that of Jessica Alba Jessica Simpson and actresses, which certainly can pay full price for Missoni, talking on Twitter about the line. "I dreamed of the aim of bicycles Missoni 4 last night," published Ms. Alba, referring to a $ 400 bike covered with zig-zags. "I want the bike too! So cute!" Said Simpson.
On Tuesday, the goal is Missoni products available at 7:47 for 6 hours, the site is down, with a "timeout" error, according to AlertSite, a company that monitors Web performance. In eight hours, Target has launched a page that says the site courtesy of problems have been worked.
Other than a few minutes here and there, problems continued to late afternoon. At that time, Target put people in a kind of queue, automatic update of the page so that those patients could reach the place.
Even when shoppers pass by, many have complained that the articles were of the disappearance of their baskets and were unable to verify. Alex Gagne, 23, marketing director at Mission Viejo, Calif., said he was arrested at his shop early to purchase Target vases and Missoni shoes and spent much of the rest of the morning trying to get on the site.
"It was a nightmare," he said. When we finally arrived at the site, "at a time when he entered the payment information, and left."
"Your site is absolutely 100 percent not ready for this," he said.
While white has recently stopped using Amazon e-commerce platform to do their jobs Web site, analysts said the problems were probably caused Tuesday's more than one unexpected demand for Missoni products.
"It is difficult to attribute the site until the separation Amazon, although Amazon Web Services provides a flexible computing power that would have contributed to the strong increase in demand," said Matthew Nemer, an analyst at Wells Fargo Securities, covering e-commerce, in an e-mail.
Target physical stores were long on Tuesday, and many of them sold out within minutes Added Missoni. But it was the website has attracted the attention of the problems continued with buyers from the IRE. Actress Mindy Kaling Posted by Twitter "@ goal broke my heart today, when I could not even use their site Missoni 9 hours."
There were also other ways to get your goods. Racking, shopping blog, advises readers to call the target phone number to order products by phone. Some posters suggested using the Twitter mobile site. And seventeen years, when the products were only available for 11 hours, eBay is a list of 6600 objects from Target Missoni.