Lebron James Agreement With The Fenway: New Deal, somehow, which was released Thursday invovles some of the most famous names that are sure to get very excited Asia. As reported by The Wall Street Journal, the basketball superstar LeBron James of the Miami Heat has reached an agreement with the Fenway Sports Group, the new owners of Liverpool Football Club, for a minority stake in the club. FSG, which also owns Major League Baseball Boston Red Sox and other active sports, in cooperation with the firm of James Sports Marketing, Branding and Marketing LRMR to become their exclusive representative worldwide. The financial terms were not disclosed.
So where are the synergies in the sports brand, intercontinental mish-mash?
Tom Werner, president of the FSG, told WSJ that the logic of the agreement is that they "can open the doors to LeBron and LeBron can open doors for us."
There is no doubt that at this time, all doors leading to Asia with Liverpool and Mr. James is already a fan favorite.
"If you read the newspapers in China, the discussion of each day is going to heat LeBron James, Amare Stoudemire with the Knicks, is Carmelo [Anthony] leaving the Nuggets, is not it?" National Basketball Commissioner David Stern said in an interview with The Wall Street Journal last year.
As for Liverpool, it is no coincidence that the name of emerging markets, focusing on Hong Kong-listed bank Standard Chartered PLC adorn the shirts of the team. £ 20 million (32.6 million) Liverpool-Standard Chartered is one of the biggest shirt sponsorship deals in the world, according to Deloitte's 2010 Football Money League report. (Sponsor Deutsche Telekom AG of Bayern Munich has peaks at 23 million euros per year (32.9 million). And Standard Chartered has also made no secret of his ambitions for Liverpool to sign more Asian players to maximize their prospects trade.
Mr. James said, "humbled" by the affair and confessed that he "became a businessman," when you step on the field NBA. It will be interesting to see if the age of 26 can live up to his business, self-image. What a brilliant idea to come up with Mr. James to revive Liverpool lucky? the credibility of his company so far has helped James to develop beats the power of high-performance sports headphones deal with rapper Dr. Dre. And, of course, was involved in their employment contract just in dollars 15000000 years.