Showing posts with label Victoria's Secret. Show all posts
Showing posts with label Victoria's Secret. Show all posts

The real Victoria Secret

The real Victoria’s Secret? Classic marketing. While competitors envy the brand's community social media intelligent, the intimate-apparel series is more focused on generating buzz the fantastic old-fashioned way: TV. It's continuous its annually blow-out program tv holiday design show with its signature “Angels” displaying bejeweled in Swarovski crystal-decorated lingerie parading the developer in stiletto heels:

Last period, the exclusive acquired its highest possible place in a several decades, 11.5 million viewers, and most of them women. VS “Angels,” a base of the brand’s image, are also provided in publications, in-store and in promotion, while its website features a “VS All Access” place about them, a history that contains designs Adriana Lima, Miranda Kerr and graduate students Tyra Banking organizations, Gisele Bundchen and Heidi Klum.

As Bloomberg places it, “Unlike producers that use celebrities to market their clothing or design new selections, acting for Victoria’s Key produces careers.” 

The TV show is “essentially an hour-long expert, and really, that is remarkable,” said Erika Maschmeyer, expert at David W. Baird & Co. to Bloomberg. “There are a lot of places to buy lingerie, but there is no other place that has such a highly effective item importance to it and I think the design show is definitely a element of that.”

Viewers can’t buy the elaborate costumes designed around themes like “Circus,” “Calendar Girls” and “Silver Screen Angels,” but the allure works as their online and catalog sales rose 4% to $1.56 billion last year, and overall revenue at Victoria’s Secret’s 1,000-plus stores rose 14% to $4.56 billion.

“One model wears a multi-million dollar bra gift set in the show each year, an illustration of the event’s opulence and the brand’s aspirational nature. This year’s set, valued at $2.5 million, was made with more than 5,200 precious gems, including sapphires, rubies and diamonds, in 18-karat rose and yellow gold,” reports Bloomberg.

The Victoria’s Secret Fashion Show 2012 airs on CBS, Tuesday, Dec. 4th, 10/9c. Too bad there’s only one bra available for $2.5 million.

VS is parent company Limited’s largest brand (followed by Bath & Body Works) and its chief executive officer, Les Wexner, is the longest-tenured CEO in the S&P 500, with successful spin-offs including the Limited stores, Abercrombie & Fitch, and Express Inc.

“The models chosen are very specifically ones that women can relate to or feel comfortable around and have personalities,” said, Marcie Merriman, director of brand strategy and planning for Victoria’s Secret from 2001 to 2003. Both Klum and Banks have hosted television shows.

The fashion show costs about $12 million to produce but “pays for itself” in marketing reverb, as Jennifer Davis, analyst with Lazard Capital Markets told Bloomberg.

The VS brand is still reeling from last year’s scandal, “Victoria’s Secret Revealed in Child Picking Organic Cotton,” also reported by Bloomberg last year.

“By the time Clarisse picked her first harvest in 2010, Victoria's Secret was becoming the fair trade program's only buyer instead of the most prominent, according to Georges Guebre, the program's leader. An executive for Victoria's Secret’s parent company says the amount of cotton it buys from Burkina Faso is minimal, but it takes the child-labor allegations seriously.”
READ MORE - The real Victoria Secret

Victoria's Secret Coupon


The code is a hot Victoria's Secret coupon that brings the cost down to $ 3.64 underwear. Coupon Code 7PANTIES is because you can get seven pairs of panties $ 25.50. Ends today, March 28, 2011 stores and online at 11:59 ET pm.

Sales is cotton underwear Victoria's Secret, and then the styles of Victoria's Secret Pink - for a total of 25 styles to choose from. Link will take you to a page where all seven pairs for $ 25.50.

Take advantage of this sale and you get a secret Reward Card with a value of $ 10 or more purchases online or phone purchases of 1 to 30 April 2011. Basically, the card is a teaser to get you to buy something else.

Notes: Victoria's Secret coupon excludes PINK PINK Collegiate Collection and MLB. While stocks last. You have seven pairs in the cart to get the code to work. Not valid on clearance merchandise, previous purchases or offer other panty.
READ MORE - Victoria's Secret Coupon
 

Minibox 3 Column Blogger Template by James William at 2600 Degrees