Catalina Marketing, known for its coupon distribution including recipes entered in supermarkets and other retail banks, has launched a new website www.CouponNetwork.com, allowing users to select and print coupons online for itself GIC products .
The site recently launched, is a scalable solution for the reduction of newspaper readers and the corresponding erosion of factions (FSIS) as a distribution channel for deals CPG, "said Susan Gear, Catalina's vice president of digital.
St. Petersburg, FL-based Catalina, however, continue to offer discounts to record the output of the tape. But the privately held company says it saw an opportunity to use the buyers of the growing interest in online coupons to drive deeper brand engagement provides reductions.
"One advantage of under-reported online coupons is that they can induce consumers to obtain a deeper experience of equity with fire," said Gear. "We designed the site so that trademarks can really talk to consumers about their product attributes, including exciting new features, flavors and varieties. And something of a delay in the field [of printable coupons online], we tried to use our position to reflect not only how to distribute coupons, but how to really help retailers to build relationships with consumers. "
The new site offers pages provide users can sort by the newest, most value or the first date. A basket stamp counter displays the total number of coupons from the list and the total savings potential. If you choose to register on the site, users can save their favorite stores to see more offers customized to the location of suppliers.
Besides linking the product photos and brief descriptions of each coupon offer also includes a site CouponNetwork.com "more" link, where buyers can see a more detailed description of the product on offer. In most cases, the landing page can also be extended by product category or assistance with purchasing slot.
"It's unique for us [the online discount sites], and gives us the flexibility to offer our brands to participate more space to attract consumers," said Gear. "Brands can see more than a product shot. Some of our brands could include a recipe or ideas for creative uses."
For example, a customer to click for more information about a $ 1 on Kellogg's Frosted Flakes can then choose to see the six breakfast special offers link on the site, or three offers of breakfast cereals.
Catalina is also a search marketing budget against an individual product pages to buy branded search terms for each bid on keywords and use them for ads pay-per-click, which allows visitors to click directly specific product page CouponNetwork expects to see.
Both CouponNetwork site and product information pages also contain a header banner high roller in which brands can attract attention to the discounts they offer below. Top navigation Site also contains a tab for "Marks" that leads visitors quickly to a page that contains all offers of a single fire. To label side can also carry a banner for the brand.
Web site users to print coupons without registering, but all users must download an activator of coupons printed, plug-in software designed to make the distribution of coupons for online retailers and manufacturers secure and control the number printed coupon.
Besides offering an impression Catalina join a large number of websites where customers can download the coupons, the site has the advantage of being able to offer subscribers a draw in their YourBucks exclusive rewards program. Unlike retail coupons or manufacturer YourBucks awards are not tied to a particular product and can be used to buy anything at participating stores.
Store buyers to earn your U.S. dollars by purchasing products that are involved in premium dollars for the program at the time of purchase. print shops Prizes can be redeemed in the next marketing trip to the user. Your Bucks award supported the operators participating in the program who maintain Gear says, because the costs of premiums before the consumer has used the coupon and made a qualifying purchase.
But the visitors registered on the site CouponNetwork.com can search specifically for product promotions YourBucks rewards program and offers a download link, apply discounts, and get a printed statement of your total current YourBucks rewards. You can then use the points YourBucks the next time you go to a dealer and buy.
Monitoring your share of dollars is the most important incentive for visitors to register CouponNetwork.com, "says Gear. When they do, they can select and receive e-mail or text alerts to your U.S. dollars at the supermarket offers the parties of their choice, including & P, Shoprite, Waldbaums and super fresh.
Even if your dollars for the program pre-dated CouponNetwork.com Catalina sees the launch of a new Web site a valuable opportunity to give more visibility to the allocation system. "Consumers want it, because it is easy to use, and retailers like it because it will push slowly trips to the store" Gear says. "We want to, because it is exclusive to us and use the printer is already installed in stores. So you see us adding more and more U.S. dollars for your offer the content of our site next year."
Catalina, the expansion of online distribution should be for digital printing is gaining Mindshare good Americans of all ages. A recent study Morpace marketing research firm, showed that two thirds of U.S. consumers have used coupons to purchase online.
While Web coupons still represent a small fraction of the total distribution of coupons for about 1%, according to a report of Kantar Media that most of the index in terms of redemption, making a 10% to 15% of all coupons received in.
The site recently launched, is a scalable solution for the reduction of newspaper readers and the corresponding erosion of factions (FSIS) as a distribution channel for deals CPG, "said Susan Gear, Catalina's vice president of digital.
St. Petersburg, FL-based Catalina, however, continue to offer discounts to record the output of the tape. But the privately held company says it saw an opportunity to use the buyers of the growing interest in online coupons to drive deeper brand engagement provides reductions.
"One advantage of under-reported online coupons is that they can induce consumers to obtain a deeper experience of equity with fire," said Gear. "We designed the site so that trademarks can really talk to consumers about their product attributes, including exciting new features, flavors and varieties. And something of a delay in the field [of printable coupons online], we tried to use our position to reflect not only how to distribute coupons, but how to really help retailers to build relationships with consumers. "
The new site offers pages provide users can sort by the newest, most value or the first date. A basket stamp counter displays the total number of coupons from the list and the total savings potential. If you choose to register on the site, users can save their favorite stores to see more offers customized to the location of suppliers.
Besides linking the product photos and brief descriptions of each coupon offer also includes a site CouponNetwork.com "more" link, where buyers can see a more detailed description of the product on offer. In most cases, the landing page can also be extended by product category or assistance with purchasing slot.
"It's unique for us [the online discount sites], and gives us the flexibility to offer our brands to participate more space to attract consumers," said Gear. "Brands can see more than a product shot. Some of our brands could include a recipe or ideas for creative uses."
For example, a customer to click for more information about a $ 1 on Kellogg's Frosted Flakes can then choose to see the six breakfast special offers link on the site, or three offers of breakfast cereals.
Catalina is also a search marketing budget against an individual product pages to buy branded search terms for each bid on keywords and use them for ads pay-per-click, which allows visitors to click directly specific product page CouponNetwork expects to see.
Both CouponNetwork site and product information pages also contain a header banner high roller in which brands can attract attention to the discounts they offer below. Top navigation Site also contains a tab for "Marks" that leads visitors quickly to a page that contains all offers of a single fire. To label side can also carry a banner for the brand.
Web site users to print coupons without registering, but all users must download an activator of coupons printed, plug-in software designed to make the distribution of coupons for online retailers and manufacturers secure and control the number printed coupon.
Besides offering an impression Catalina join a large number of websites where customers can download the coupons, the site has the advantage of being able to offer subscribers a draw in their YourBucks exclusive rewards program. Unlike retail coupons or manufacturer YourBucks awards are not tied to a particular product and can be used to buy anything at participating stores.
Store buyers to earn your U.S. dollars by purchasing products that are involved in premium dollars for the program at the time of purchase. print shops Prizes can be redeemed in the next marketing trip to the user. Your Bucks award supported the operators participating in the program who maintain Gear says, because the costs of premiums before the consumer has used the coupon and made a qualifying purchase.
But the visitors registered on the site CouponNetwork.com can search specifically for product promotions YourBucks rewards program and offers a download link, apply discounts, and get a printed statement of your total current YourBucks rewards. You can then use the points YourBucks the next time you go to a dealer and buy.
Monitoring your share of dollars is the most important incentive for visitors to register CouponNetwork.com, "says Gear. When they do, they can select and receive e-mail or text alerts to your U.S. dollars at the supermarket offers the parties of their choice, including & P, Shoprite, Waldbaums and super fresh.
Even if your dollars for the program pre-dated CouponNetwork.com Catalina sees the launch of a new Web site a valuable opportunity to give more visibility to the allocation system. "Consumers want it, because it is easy to use, and retailers like it because it will push slowly trips to the store" Gear says. "We want to, because it is exclusive to us and use the printer is already installed in stores. So you see us adding more and more U.S. dollars for your offer the content of our site next year."
Catalina, the expansion of online distribution should be for digital printing is gaining Mindshare good Americans of all ages. A recent study Morpace marketing research firm, showed that two thirds of U.S. consumers have used coupons to purchase online.
While Web coupons still represent a small fraction of the total distribution of coupons for about 1%, according to a report of Kantar Media that most of the index in terms of redemption, making a 10% to 15% of all coupons received in.
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