Latin grammys 2010

Posted by Zotta Rendevouz

The Los Angeles mariachi group Sol de Mexico set the tone on the carpet at the 11th annual Latin Grammys in Las Vegas with a rousing version of “El Son de la Negra” and a shout of “Viva Mexico!”

Lash Fary. The name conjures images of a Disney character, one who might pluck a single eyelash and spin it into a mound of woven gold.
Lash Fary does that, actually, in a manner of speaking. At the very least, he’s the man behind the magic at Distinctive Assets, which arranges for the burgeoning gift baskets (or, more like gift luggage cases) for presenters and performers at major awards broadcasts. Tonight, it’s the 11th Annual Latin Grammy Awards from Mandalay Bay Evens Center, to be broadcast on Univision tonight from 8 to 11.

“This is a thank you gift because the artists who appear do not get paid,” Fary says during a walk-through of the Latin Grammy gift lounge. The bags are left for the “talent” in suites, and this year’s Latin Grammy is presented in split-level Load Runner wheeled duffel bags. Included are gifts from (leaning heavily on the official news release listing the companies) Chocolatines by Sweet Endeavours, Dr. Christine Rodgers Enpointe Skin Solutions, Live In Fitness Enterprise, Eclipse Candle Co., The Norton Anthology of Latino Literature, Pureology SuperSmooth, LaVigne Organic Skincare, O.P.I. Nail Lacquer, Triunfo, CureCeuticals, Hasbro games, Elbow Friend, Lisa Ashley Beauty, Baja Traveler and M Spa Beverly Hills.

Several elder statesman of Latin music picked up key awards, including Panamanian salsa singer Ruben Blades for best singer-songwriter album with Cantares del Subdesarrollo, Brazilian singer Gilberto Gil took home best MPB (musica popular brasileira) album for Banda Dois and best native Brazilian roots album for Fe Na Festa.
Cuban trumpeter Arturo Sandoval won best instrumental album for A Time For Love.
The night's biggest awards, for categories like record of the year and best new artist, will be revealed during a live broadcast on the Spanish language Univision Network later tonight.

Spaniard Alejandro Sanz, Uruguay's Jorge Drexler, and Mexican trio Camila are among the contenders in several of the key categories.
The Latin Recording Academy recognizes music released anywhere in the world under the condition that they were recorded in Spanish or Portuguese.